Tips on Implementing an Effective Email Marketing Strategy


An email marketing strategy plays a major role in ensuring that you attract the attention of as many customers as possible and you increase traffic to your website. Note that email marketing is considered to be among the most efficient marketing strategies. In addition to that, it costs much less than other forms of marketing. However, you may find that your email marketing is not as efficient as you would like because your strategies are not working. Below are some methods that can help you implement an effective strategy.

Get an email market provider

Getting the ideal email marketing provider is very important. The provider will assist you in the management and sending of emails. There are several available services that you can rely on, and they will help you get rid of bouncing emails that fail to reach the recipient due to invalid addresses.

Build an email address list

Another effective strategy is building an opt-in form, which collects customer's emails and prospects. You will simplify the work of your marketing providers as they use the form builder if you add your email details and messages. The service providers will build a code that you can embed on your website. Remember that it is important to give those subscribing to your emails valuable gifts that act as tokens for letting you have their email addresses and names. In addition to that, it is necessary to add the opt-in form in all pages of your website.

Online Marketing Strategy - Use the Power of Social Media

When it comes to your online marketing strategy, social media is a power to reckon with today. The billions of people who were too far apart to meet one to two decades ago now choose to "meet" online through these social media. Is your online marketing strategy capturing the full potential and power of this amazing media? Here are a few tips that can help you make sure you are on the right track:

Open a business page/account - Go to each one of these social media networking sites and ensure that you have an account or page open in the name of your business. Make sure to integrate that account on your page and also connect seamlessly from that account to your site. For example, if anyone sees you on Facebook they should be able to connect to your site right from that page.

Stay connected and in view - As part of your online marketing strategy, make sure you regularly update these social networking sites. You should keep updating news about your products, company, brand and offers on all these sites as often as you can. You should become a common feature in the minds of all the people who visit these sites. Whenever they find something interesting, you want them to check it out themselves and also recommend it to all others on their friends' list.

The Most Effective Marketing Strategy Is Free! Here Is Why

Have you ever heard of "Viva Voce"? Yes, the old "Word of Mouth" advertising. Believe it or not (well, It's hard not to believe!) this is the oldest form of marketing. When our ancestors had no technology, when there was no TV, no Internet, no Telephone or no Fax machines were around and people could only send messages to a faraway land using a pigeon, they used "Word of Mouth" to get new customers, perhaps without even realising it! It would be interesting if they used pigeons to send to every neighbourhood to advertise! The world would have been just one massive "Trafalgar Square", 6 or 7 years ago!

Here is what Wikipedia explains Word of Mouth:

Word of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up.

People Talk

When it comes to experiences, people talk to each other about two main things: