Small business Marketing requires a strategy that not only simplifies your effort but saves time and limited resources.
There are so many ways you can go about promoting your business online and offline: guest blogging, social media, networking, speaking, introduction letters, seminars and workshops and the list goes on; but the one thing you need to remember is that each of these activities are just a means to an end, and not a end in itself.
You need to understand why you're using a particular channel. It's not okay to hop on to Twitter or LinkedIn because everybody else is doing it, and it's just the thing to do; you'll need to set goals which will then determine which marketing channels / activities will get the best results.
Here are 4 steps to help you create a marketing strategy that produces great results.
Step 1: Identify your low hanging fruit
You need to know who your warm prospects are. Be clear on who is ready for your services NOW. There's no point pitching to people who aren't ready to be plucked. The result of not getting a clear idea of your ideal prospect is a marketing and social network that is big, messy and does not CONVERT well into sales and profits.
There are so many ways you can go about promoting your business online and offline: guest blogging, social media, networking, speaking, introduction letters, seminars and workshops and the list goes on; but the one thing you need to remember is that each of these activities are just a means to an end, and not a end in itself.
You need to understand why you're using a particular channel. It's not okay to hop on to Twitter or LinkedIn because everybody else is doing it, and it's just the thing to do; you'll need to set goals which will then determine which marketing channels / activities will get the best results.
Here are 4 steps to help you create a marketing strategy that produces great results.
Step 1: Identify your low hanging fruit
You need to know who your warm prospects are. Be clear on who is ready for your services NOW. There's no point pitching to people who aren't ready to be plucked. The result of not getting a clear idea of your ideal prospect is a marketing and social network that is big, messy and does not CONVERT well into sales and profits.
